We believe in VIVEVE™
The Viveve™ treatment is both safe and effective and was specifically designed to help the millions of women who would otherwise silently accept vaginal laxity and the associated conditions.

Women’s Health and Wellness
There are a number of reasons why we chose the Viveve™ treatment over other non-surgical devices as well; Viveve™ treatment offers a single treatment due to it’s patented cooling that allows for a comfortable and deeper treatment resulting in long-term results versus coming in for multiple treatments. It is also a much less intrusive procedure than other devices and the ONLY device currently seeking FDA approval for treatment of sexual function.
The Viveve™ treatment is designed to benefit thousands of women and improved their health and quality of life. It is a state-of-the-art treatment designed to restore vaginal tightness, and address stress urinary incontinence (SUI) unlike any other device out there. The Viveve™ treatment uses clinically-proven cryogen-cooled monopolar radiofrequency (CMRF) to uniformly deliver gentle volumetric heating while cooling delicate surface tissue. This unique technology stimulates the body’s natural collagen formation process.
Because Viveve™ uses tiny pulses of gentle energy, the right amount of heat – for the right amount of time – is delivered to reinvigorate tissue. Unlike the alternatives, this treatment is more comfortable and only requires a single-session for tightening and strengthening the tissue. We encourage you to take advantage of the Gulf Coast Institute of Rejuvenation’s free consultation to determine if Viveve™ may be the right treatment for you.
There are a number of reasons why we chose the Viveve™ treatment over other non-surgical devices as well; Viveve™ treatment offers a single treatment due to it’s patented cooling that allows for a comfortable and deeper treatment resulting in long-term results versus coming in for multiple treatments. It is also a much less intrusive procedure than other devices and the ONLY device currently seeking FDA approval for treatment of sexual function.
The Viveve™ treatment is designed to benefit thousands of women and improved their health and quality of life. It is a state-of-the-art treatment designed to restore vaginal tightness, and address stress urinary incontinence (SUI) unlike any other device out there. The Viveve™ treatment uses clinically-proven cryogen-cooled monopolar radiofrequency (CMRF) to uniformly deliver gentle volumetric heating while cooling delicate surface tissue. This unique technology stimulates the body’s natural collagen formation process.
Because Viveve™ uses tiny pulses of gentle energy, the right amount of heat – for the right amount of time – is delivered to reinvigorate tissue. Unlike the alternatives, this treatment is more comfortable and only requires a single-session for tightening and strengthening the tissue. We encourage you to take advantage of the Gulf Coast Institute of Rejuvenation’s free consultation to determine if Viveve™ may be the right treatment for you.

No magic – just safe, effective and comfortable gentle heating and surface cooling.

No magic – just safe, effective and comfortable gentle heating and surface cooling.
The treatment itself is quick and is performed in our office, and lasts anywhere from 30 t0 35 minutes depending on treatment goals. Anesthetic isn’t needed for the procedure. We take extensive measures to ensure that the treatment area is cleansed before the treatment begins. The instrument head is smooth and about the size and outline of a toothbrush head. Using lubricant, it is inserted just an inch or two to treat the muscles in the entry of the vagina. Patients will notice a warm or cool sensation during the procedure, but should not feel any pain.
During the procedure, the device will emit pulses of monoplar energy, penetrating 3mm to 5mm of connective tissue. This helps stimulate collagen production in the vaginal walls.
Results from this treatment are both immediate and progressive. You should notice an increase in nerve sensitivity and strong muscle contractions, along with increased lubrication and reduction of urinary leakage.
The treatment itself is quick and is performed in our office, and lasts anywhere from 30 t0 35 minutes depending on treatment goals. Anesthetic isn’t needed for the procedure. We take extensive measures to ensure that the treatment area is cleansed before the treatment begins. The instrument head is smooth and about the size and outline of a toothbrush head. Using lubricant, it is inserted just an inch or two to treat the muscles in the entry of the vagina. Patients will notice a warm or cool sensation during the procedure, but should not feel any pain.
During the procedure, the device will emit pulses of monoplar energy, penetrating 3mm to 5mm of connective tissue. This helps stimulate collagen production in the vaginal walls.
There is no downtime associated with the procedure and you are able to resume all of your normal activities immediately following, although we do recommend two days without intercourse. Side effects that may occur include mild redness, swelling, or a tingling sensation after treatment, which should resolve quickly. An extensive overview of side effects is provided upon completion of the procedure. All Viveve™ patients are provided with Dr. Rosalyn George’s personal contact information if any concerns arise outside of normal business hours.
Results from this treatment are both immediate and progressive. You should notice an increase in nerve sensitivity and strong muscle contractions, along with increased lubrication and reduction of urinary leakage.
Request An Appointment
The Viveve™ treatment is designed for improving women’s health and overall quality of life.
What Women Are Saying About The Viveve™ Treatment

Abigail
“I feel much more confident and much more desirable.”

Natalie
“Since having the Viveve treatment, I feel like I’m one step closer to having my pre-baby body back.”

Alexandria
“We feel a whole lot closer in the bedroom and I’m a whole new woman!”

Abigail
“I feel much more confident and much more desirable.”

Natalie
“Since having the Viveve treatment, I feel like I’m one step closer to having my pre-baby body back.”

Alexandria
“We feel a whole lot closer in the bedroom and I’m a whole new woman!”

Why Vaginal Rejuvenation?

How does Viveve work?

What is Urinary Incontinence?
Frequently Asked Questions About Viveve™
What is the Viveve™ treatment?
Viveve™ is a treatment that uses gentle deep heating and surface cooling to stimulate the body’s natural collagen formation process. It is a comfortable, single-session, 30-minute treatment. Viveve™ does not require local or topical anesthesia or analgesics and is performed by a trained healthcare professional in an outpatient setting.
Who can have the Viveve™ treatment?
Your doctor will determine if Geneveve is right for you given your medical history, However, you should NOT consider Geneveve if you have an implantable pacemaker or an Automatic Implantable Cardioverter/Defibrillator (AICD) or any other implantable metal device.
Who can benefit from Viveve™?
Viveve™ is suitable for anyone over the age of 18, and new mothers at least six months post-delivery and/or post-nursing.
How long will the visits last?
The procedure takes about 30-minutes to complete, so you can expect to be in the office around 45 minutes total. If we are treating for SUI (stress incontinence) the appointment time is slightly longer at an hour and fifteen minutes.
How many treatments will I need to see full benefits?
The beauty of Viveve™ is that you only need one treatment, unlike other treatments currently on the market. Repeat treatments are possible to maintain tightness in the vaginal wall.
What does the treatment feel like?
The tip is rotated while it alternately cools the surface and heats the soft tissue beneath. Patients have tolerated the procedure with no issue and no anesthetic necessary, with the ability to maintain their normal lifestyle afterwards.
Who performs the treatment?
The Viveve™ treatment is performed by a trained healthcare practitioner in a medical office or outpatient clinic.
Is the Geneveve treatment safe and effective?
Yes! Clinical studies have shown that the Viveve™ treatment is safe as well as effective.
Can I talk to a healthcare professional?
Click here to request an appointment with the doctor.
What is the Viveve™ treatment?
Viveve™ is a treatment that uses gentle deep heating and surface cooling to stimulate the body’s natural collagen formation process. It is a comfortable, single-session, 30-minute treatment. Viveve™ does not require local or topical anesthesia or analgesics and is performed by a trained healthcare professional in an outpatient setting.
Your doctor will determine if Geneveve is right for you given your medical history, However, you should NOT consider Geneveve if you have an implantable pacemaker or an Automatic Implantable Cardioverter/Defibrillator (AICD) or any other implantable metal device.
The Viveve™ treatment is performed by a trained healthcare practitioner in a medical office or outpatient clinic.
Yes! Clinical studies have shown that the Viveve™ treatment is safe as well as effective.
Click here to request an appointment with the doctor.
Who can benefit from Viveve™?
Viveve™ is suitable for anyone over the age of 18, and new mothers at least six months post-delivery and/or post-nursing.
How long will the visits last?
The procedure takes about 30-minutes to complete, so you can expect to be in the office around 45 minutes total. If we are treating for SUI (stress incontinence) the appointment time is slightly longer at an hour and fifteen minutes.
The beauty of Viveve™ is that you only need one treatment, unlike other treatments currently on the market. Repeat treatments are possible to maintain tightness in the vaginal wall.
The tip is rotated while it alternately cools the surface and heats the soft tissue beneath. Patients have tolerated the procedure with no issue and no anesthetic necessary, with the ability to maintain their normal lifestyle afterwards.
Contact Us
If you have any questions or would like to schedule an appointment.